The Dot: Creative + Strategic Lab is a full-service consulting and public relations boutique agency based in Miami, Florida.
The Dot: Creative + Strategic Lab is a full-service consulting and public relations boutique agency based in Miami, Florida.
With over 20 years of experience, we specialize in building brand narratives through digital media, experiential activations, influencer collaborations, and strategic storytelling.
We partner closely with our clients to design tailor-made strategies that amplify visibility, foster community, and generate meaningful impact across the U.S., Latin America, and Spain.
Objectives
Marketing and creating brand awareness in U.S., Hispanic, and global audiences through digital strategies, experiential activations, and impactful collaborations with influencers and celebrities.
Designing, developing, and executing strategies that enhance brand exposure through selective networking and tailored digital campaigns, reaching potential buyers, opinion leaders, and key figures in fashion, lifestyle, and entertainment.
Executing precise and custom communication plans for each brand, including content-driven activations, events, and digital initiatives to generate higher sales and connect with target clientele.
Our Services
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Tailored strategies combining digital marketing, social media, influencer programs, content creation, and media relations to strengthen brand presence.
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Access to a curated network of influencers, celebrities, and tastemakers that elevate your brand visibility and engagement.
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Guidance across the fashion value chain: collection development, product logistics, lookbooks, linesheets, and showroom representation.
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Decades of trusted relationships with global media to secure strategic coverage, editorial features, and thought leadership opportunities.
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We shape identities that stand out—logos, packaging, websites, decks, and digital assets that bring brands to life.
Previous Events
Clients
Meet the Founder
Giselle Lafaurie is a seasoned public relations and marketing consultant with expertise in strategic brand positioning across the U.S., Hispanic, and Spanish markets.
Her strategies have generated over $4 million in media value, including placements in top international digital media.
Throughout her career, Giselle has built strong relationships with key industry leaders and content creators—an invaluable asset for anyone looking to launch or expand a brand in these markets.
